Posted by on Wednesday, October 21st, 2009 at 3:46 pm.
As I have already talked about in previous blog posts, including video within your website design can really increase the business performance of your online efforts, and ultimately give you better ROI. In the short amount of time, which you have to get the attention of your visitors, homepage video can certainly increase the likelihood of this.
Website Design with Video
There are many ways that we can include web video to both increase the attention capture of your visitors, and to increase exposure to sales messages. Here are a few possible uses for your website design video.
Video Presenter
A presenter is a keyed video of a professional actor chosen to represent the look and feel of your business and presents a sales message to your users. This proves to be most effective as your users will pay more attention to the spoken and visual material than they would if for example they were reading text on your homepage. When implementing a presenter within your website design, it is important that you include easily visible playback controls to allow the user to stop the video from playing, as inability to do this would frustrate users and eventually cause them to leave your site.
Feature Video Production
Having a video produced where you can include footage of particular products, premises, or services can really improve the way your potential customers can find out about your products services, and they’ll feel a sense of trust, much similar to the way that featuring on a TV programme would do the same. If your products are easier to explain or demonstrate using video instead of text, this can ensure that your visitors understand how your products work. If a picture speaks a thousand words, does a video speak a thousand pictures?
Regular Video Content
Planning and producing a series of regular video blogs means you can convey a combination of expertise and sales messages whilst continuing to increase the strength of your search engine optimisation campaign. Covering topics such as products / services demonstrations, maintenance lessons, staff interviews can all add value to service, and will ultimately mean visitors have more reason to keep visiting your site even after they have made a purchase.
Product Videography
A particular option of including video into your website design would be within an ecommerce model, so where customers are expecting to see photos of products they would potentially purchase, we can replace them with video. The advantages of doing this are clearly obvious. You can give 360 aspect of your products, and also show key features which would be harder to represent in terms of traditional product photography.
These are just a few examples of how you can include video into your website design and really start to see the benefits. Let your imagination run wild, and remember the best content to have on your site, is content that will interest your user and mean that they will continue to return to your site.
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