Creare & Industry News

When potential customers visit an air conditioning site, they will be looking for one of a few things: either your services (for example installations, repairs, hire etc), a job or research. When designing an air conditioning web site, Creare target people who are looking to purchase your services rather than research. By making that initial impression with website design, but also providing enough information on each specific service to trigger that all important enquiry.

We believe at Creare, that the design of an air-conditioning website is the key to getting successful enquires for your air conditioning business. We purposely design air conditioning websites to get that first initial enquiry.

To get that potential enquiry you need a well planned and designed website, with informative content that will generate a sale. As there is a range of target customers for air conditioning, it is vital that they are all catered for within the site, so different content will be needed for each one.

You are most likely to be providing air conditioning services to both domestic and commercial customers, who will be looking for entirely different selling points when going through the site. Both need to be provided with the information applicable to them. Generally with domestic air conditioning, the selling points will probably be the initial cost and look of the system – does it look nice in the home, whereas the selling points for businesses will be running costs and efficiency.

As some services are more personal to home owners and some commercial, Creare design lay out the website in such a way that It applies to all target customers concerned and provides the best possible information for each, potentially generating a sales enquiry.

Job Title
Sales Consultant / Account Manager

Location
Lutterworth, Leicestershire

Salary
£20-35k basic
OTE £65k
Potential £80k

Benefits
Company Car, Laptop, Mobile Phone, Fully Expensed

Hours
Office Hours Monday - Friday, extra hours as required

Job Description
Are you looking for a unique opportunity to join a rapidly expanding media based company in the Midlands.

The Role
The role will consist of 60% new business and 40% account management. The company offers the following services; Web Design, Search Engine Optimisation, Advert Design, Graphic Design, Marketing Programs. You will be responsible for offering these services to new and existing customers.

The successful candidate
You will be confident, outgoing and able to communicate in a professional manner. Sales experience is not required as full training (over one month) will be given. You must have an overwhelming desire to succeed. Good organisational skills and reasonable level of computer literacy will be required. No internet or optimisation knowledge is required, as a company we are more interested in the candidates personal skills.

To Apply
Please apply in writing to

Human Resources
Creare Communications
15a High Street,
Lutterworth,
Leicestershire,
LE17 4AT

Bargain hunters flocked to the 2007 Boxing Day sales on the promise of some of the biggest discounts in a decade, mainly due to this year’s ‘pre-Christmas slump’ in high street shopping across the UK.

One thing that I did notice this year in particular, is that some of the big ecommerce web-sites like play.com and Marks & Spencers, started their Sales a day or two before Christmas day, as the products wouldn’t be dispatched and received until after boxing day.

New trends like this across many of the big online-shops has seen online shopping over the New Year Sales starting to catch high street sale shopping figures.

E-commerce has been dramatically changing the global retail market over the last few years. With shopping online becoming cheaper and more convenient that high street shopping, it is becoming increasing important for UK retailers to embrace e-commerce and to take advantage of what it can offer the retailer, and not just the customer.

Creare can advise, and launch your business into the world of e-commerce shopping. For more information about E-Commerce Web Design, please click here.

One of the most frequent questions that we are asked at Creare is how optimising someone’s web-site, compares to Yell.com at generating traffic to your web-site. Considering that Yell.com can charge thousands to list your business under a single category in a single location, we strongly believe that ‘Search Engine Optimisation’ produces a better return on investment for generating hits to your web-site; and for a broader search too.

Here at Creare, we are currently investing several thousand pounds in various different campaigns on Yell.com. Right, you will see a clipping from our web-site’s analytics. The ratio of all our web-site’s traffic from search engines is shown in blue. The Orange portion shows traffic where people have directly typed in http://www.crearedesign.co.uk .

Finally the green portion from the pie chart shows traffic from referring web-sites. This covers Yell.com and any other links that we have around the internet.

We do not pay for any advertising on Search Engines, all of our rankings are ‘organic’ meaning that our optimised web-site comes up in Google, Yahoo and MSN etc for free because our web-site is optimised for search engines based on our products and services.

For more information about how Creare can help your web-site rank better in search engines, please don’t hesitate to call us today free on 0800 01 999 06.