Creare & Industry News

As many solicitors provide a wide range of professional services, having a well designed website to clearly display all these services is a useful advertising method. The web itself is accessable 24hrs a day and so having a website is the easiest way of finding soliciting services in the clients area.

As there are a huge range of services offered by solicitors, people accessing the website will usually know what service they require. Navigation is important and so clearly displaying your soliciting services will make searching for what they want effortless. Making them more likely to make an enquiry and use your services.

Creare have designed a vast amount of solicitors websites across the UK, and have a good knowledge in the services provided by solicitors. We know that when a person needs to visit a solicitor, they will probably be in a negative mood and won’t want a confusing web site to navigate through, but more a warming and simple website to use, and the information they need easily accessable.

It is not a service that someone will purchase often, probably a few times in their whole life which means making a good impression when they enter the website is extremely important.

When potential customers visit an air conditioning site, they will be looking for one of a few things: either your services (for example installations, repairs, hire etc), a job or research. When designing an air conditioning web site, Creare target people who are looking to purchase your services rather than research. By making that initial impression with website design, but also providing enough information on each specific service to trigger that all important enquiry.

We believe at Creare, that the design of an air-conditioning website is the key to getting successful enquires for your air conditioning business. We purposely design air conditioning websites to get that first initial enquiry.

To get that potential enquiry you need a well planned and designed website, with informative content that will generate a sale. As there is a range of target customers for air conditioning, it is vital that they are all catered for within the site, so different content will be needed for each one.

You are most likely to be providing air conditioning services to both domestic and commercial customers, who will be looking for entirely different selling points when going through the site. Both need to be provided with the information applicable to them. Generally with domestic air conditioning, the selling points will probably be the initial cost and look of the system – does it look nice in the home, whereas the selling points for businesses will be running costs and efficiency.

As some services are more personal to home owners and some commercial, Creare design lay out the website in such a way that It applies to all target customers concerned and provides the best possible information for each, potentially generating a sales enquiry.

Back in 1994, the internet was just starting to emerge. Yahoo had just been launched and web-sites were just simple text based pages of information. Today the internet has changed the way we do business, spawning hundreds of industries and businesses that depend on it. From buying groceries online to securing business deals, the internet is the new marketplace to do business.

For many industries, embracing and utilising the internet, has proved successful, but in order to be successful on the internet, whether you are selling products online or simply generating enquiries for your business, everything revolves around your web-site.

Simply having a web-site on the internet, doesn’t always mean that you have ticked the box. Ask yourself these questions;

1. Do you receive regular enquiries/business from your web-site?
2. Does your web-site receive enough traffic, to allow you to generate sales and enquiries?
3. Have you seen your competitors web-sites? Do they look better than yours?
4. Is your web-site’s design appropriate and look professional?
5. Does your web-site appear in Google for the products / services that you sell?

If you have answered no to any of the above questions, then you should ask yourself if your web-site is achieving it’s full potential. As we approach 2008, almost 14 years since the birth of the internet, a web-site should have the following in place, in order to stand a chance at competing in the online marketplace.

1. Professional and appropriate web design
2. Web Optimisation, allowing you to appear in Search Engines
3. Prominent phone numbers / forms / contact methods
4. Your web-site should provide a quick and efficient but accurate overview of your services.
5. Up to date information and special offers

For more information about how Creare can help with your web design, or web optimisation, please contact us today for a no obligation review of your web-site and it’s performance.

In the web design industry, The World Wide Web Consortium (W3C) are considered to be the governing body in website coding standards. The W3C develop the industry standard specifications for coding and web-site compliance across a variety of coding languages from HTML to CSS.

In simple terms what this means is that all web-designers are at an advantage if they follow the web design coding guidelines set out by the W3C.

By adhering to the W3C code recommendations, a W3C compliant web page on the internet can expect to enjoy the following;

• Easier cross platform compatibility, whether your website’s visitors are on a PC or a Macintosh, using Internet Explorer, Safari, Firefox or Netscape etc.
• Your web-site will become easier to crawl by Search Engines search as Google, resulting in better Search Engine rankings.
• Easier integration of dynamic content, media and flash.
• The peace of mind that the web page has been written in the industry standard format.

As standard at Creare, we design all our websites in W3C compliant code. This ensures that all our client’s websites can achieve their true potential on the internet.

For more information about W3C compliant web-design, and how Creare can help your website achieve its’ potential, we recommend contacting us today.