Creare & Industry News

Since the arrival of the credit crunch, cheaper web design is springing up everywhere.  With larger web design companies often making mistakes and struggling in this cash crisis, smaller companies are offering cheaper web design to poach customers.

But how do customers know whether cheap web design is good web design? Will a more expensive site design save them money in the long run?

There are a whole range of companies that offer incredibly cheap web design. For a business looking to perhaps re-design their site to increase custom, especially in these times of financial hardship, a cheap website seems like the best idea. But in actuality, a cheap design that seems like a good idea now may actually end up costing you money in the long run as you spend on optimising it. On the other extreme, this doesn’t mean that you should choose a company offering extortionate web design prices.

For a small business, cash flow is often tight. Your company’s website is a much too important commodity, however, to risk. Your web design is incredibly important but you do not want the worry of risking your budget on a large, maybe unapproachable web design company.  The general consensus is that smaller web design teams forge better relationships with their customers; the customers stay with the company indefinitely as they continue to redesign and optimise their site.

So in your business, what should you do? Go with a reputable company that has proven results in web design and optimisation. The credit crunch is affecting everyone and the only way to survive is to somehow attract more customers to your business. An outstanding web design is one of the ways to do this.

The defeated feeling that comes hand in hand when your business is not generating any custom then determines the lack of motivation you feel to try and improve it. But the proven method towards generating more interest for your business is to improve the most popular tool that people use to search for business…your website.

A good web design can attract many people to your business. But the type of business you wish to be known as can be a very important factor in choosing your site’s design. Colours are particularly important in the design process. If you wish to be seen as a prestige company then deep shades of blue and purples are what will attract the type of custom you’re hoping for. Our designers have the right knowledge to understand which colours and shades are right for your business to make your website stand out from rival competitors.

A good web design equals a successful business and the money that you spend is a long-term investment. In hard times such as we are facing today everybody needs all the help that they can get to thrive and compete against competitors and rival businesses.

Having the right web design for your business can truly help beat the credit crunch. We understand that people want to save money in the current economic climate, but spending where necessary can reap benefits in the long term and turn a struggling organisation into something that can then thrive in a time where, in the world of business, nothing is certain.

With a nationwide recession looming how does anyone know that the web design industry is safe from the credit crunch monster?

Many small businesses are discussing plans to reduce costs in their workplace. Businesses are opting to market themselves on the web rather than using paper-based products such as phone directories or the Yellow Pages. A website is a useful tool for any struggling business experiencing economic hardship. Businesses can’t afford to lose their websites, as they are the first point of call for a prospective enquiry.

Also with many web design companies trying to attract potential customers with cheaper deals on websites, it is increasingly important to get the design correct. The design of the companies website needs to do several things. Firstly and above all it should look great, the better looking the website the lower the bounce rate. Businesses require attention from users of their site to convert into enquiries and eventually revenue. Secondly the design has to reflect what the customer is trying to achieve with their business. It should focus on a side of the business the customer is trying to push. If this isn’t necessary the design should reflect the business, be it budget, mid-range or a high end product. Finally the content in the site has to be relevant. Irrelevant wording to ‘bulk’ a page out can confuse and frustrate users.

A good website doesn’t have to cost a great amount of money, we offer a range of web solutions to fit all business budgets in these difficult times.
Written by Gareth Joyce on behalf of Creare.

Why and How Web Design Can Help You Through The Credit Crunch

The threatening presence of the credit crunch has introduced massive problems for our banks and businesses, but how will it affect the world of web design? With the credit crunch affecting big businesses, smaller businesses are able to reach out and offer more cost-effective services to a wider market- web design is a perfect opportunity to provide this.
In actuality, the UK web design market is looking more and more promising; increasing demand has paved the way for web design companies who want to forge long-term relationships with businesses. Many businesses already have a small web presence, but web design is obviously a huge factor in helping them to improve and therefore gain more prominence and sales.

E-commerce

There are benefits to running an e-commerce website rather than a retail business, including no overheads- no rental fees or bills- and no staff wages to pay. Effectively, it is possible for one person to run the whole show.  In the world of e-commerce, everybody can be his or her own boss. It goes without saying that a stand-out web design will ensure that even more customers visit your site.

More people go to the web for bargains and discounts on products. The credit crunch has taken a huge hit at the retailers on the high street- with lower incomes forcing people to the internet to save money, many businesses wonder whether these customers will ever actually return.

Web design for mobiles

Website design companies in the UK have not been negatively affected by the credit crunch and slowdown of global economy. With cheaper broadband and faster internet access, leading web design companies are struggling to meet the current demand. In addition, internet access for mobile has opened a whole realm of web design opportunities, as mobile enabled websites are becoming the norm.
Affordable website design at lower prices is the way forward.  The premise is simple- a good web design at a low and affordable price will generate more business and interest in your web design company and help other businesses to deal with the credit crunch crisis.