Creare & Industry News

Salary £14,000 - £30,000 (Dependant on Experience and Ability)

Creare have an opening for a Graphic Designer to work at our busy studio in Lutterworth, Leicestershire. Tasks include Yellow Pages Advertising, Corporate Identity & Stationary Design, Folder Design, Logo Design and potentially web design dependent on experience.

The ideal candidate will be educated to HND / Degree level and have some professional experience. Graduates will an exemplary portfolio and minimal professional experience will also be considered and invited to interview.

Applicants are expected to be confident in operating an Apple Mac and the following applications;

• Adobe Photoshop
• Abobe Illustrator
• Adobe InDesign
• Adobe Quark.

Applicants will be at an advantage with knowledge in any of the following applications / languages;

• Adobe (formally Macromedia) Dreamweaver
• Adobe (formally Macromedia) Flash
• Adobe (formally Macromedia) Fireworks
• Adobe Acrobat
• HTML / XHTML / CSS
• PHP/ ASP/ MySQL
• Search Engine Optimisation

For more information please complete our contact form, or to apply directly, please send your CV to;

Human Resources
Creare
15a High Street,
Lutterworth,
Leicestershire,
LE17 4AT

In the web design industry, The World Wide Web Consortium (W3C) are considered to be the governing body in website coding standards. The W3C develop the industry standard specifications for coding and web-site compliance across a variety of coding languages from HTML to CSS.

In simple terms what this means is that all web-designers are at an advantage if they follow the web design coding guidelines set out by the W3C.

By adhering to the W3C code recommendations, a W3C compliant web page on the internet can expect to enjoy the following;

• Easier cross platform compatibility, whether your website’s visitors are on a PC or a Macintosh, using Internet Explorer, Safari, Firefox or Netscape etc.
• Your web-site will become easier to crawl by Search Engines search as Google, resulting in better Search Engine rankings.
• Easier integration of dynamic content, media and flash.
• The peace of mind that the web page has been written in the industry standard format.

As standard at Creare, we design all our websites in W3C compliant code. This ensures that all our client’s websites can achieve their true potential on the internet.

For more information about W3C compliant web-design, and how Creare can help your website achieve its’ potential, we recommend contacting us today.

As a marketing company we take a holistic view to all aspects of advertising. Web Design and Search engine optimisation are no different to other forms of advertising. When you consider we all buy in different ways and for different reasons, it is essential we consider this when we design a web site.

What are the main factors to consider when designing a web site?

1. The home page is very important. The design should represent you or your company effectively and be representative of what your target market is looking for.
2. The web site should always be viewed as a sales tool and not an information tool (it may be this as well)
3. One aspect which is very important is your customers need to understand all the sides to your business. The website has to be designed to reflect all the sides to the business quickly and effectively. This serves two purposes firstly they can quickly navigate to the part of the wed site they are interested in and secondly you reinforce your other products and services to the customer.

It is our opinion that over 90% of web sites will not work or perform to expectation.
Are you frustrated with web design? And or a web design company?

You are not alone
Do any of these comments ring true?

1. I have paid a deposit for a web site and I feel like I am paying myself to design it.
2. My website has been under construction for months (years?)
3. My friend (a customer) is designing my web site for me
4. I know I need a web site but I am too busy running my business to put the time into it.
5. How do I know I am making the right decisions, There are so many conflicting views.
6. If I invest in a web site how will I know it will work?
7. Once my web site is constructed how do I market it?

These are a small cross section of the comments and concerns we experience. It is a fact in our opinion that over 90% of web sites will not work or perform to expectation.

How we work. (Web design and optimisation)

Web design time scales

• Face to face meeting within 7 days of enquiry.
• Bespoke web design home page within 5 working days.

Site finished within

• Basic Web sites 7 days
• Medium web sites 10 days
• Advanced web sites 14 days

Web design and search engine optimisation process

We view our selves as consultants we will give the relevant information about the industry in order for you to make an informed decision

• We will advise you on page lay out.
• We will write the copy for you
• We will take or arrange the photography for you
• We work on a fixed price basis
• We deliver to time scales
• We ensure the site will work